[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"proyecto-revista-capital":3},{"id":4,"projectId":5,"slug":6,"date":7,"status":8,"client":9,"title":10,"excerpt":11,"sections":12,"seo_title":9,"seo_description":11,"seo_canonical":28,"json_services":29,"sort":35,"date_updated":35,"services":36,"horizons":64,"hero":83},13,14398,"revista-capital","2018-03-23","publish","Revista Capital","Responsive web design","Metodología Centrada en el Usuario para transformar a Capital Online como el primer medio digital con responsive web design en Chile.",[13,19,24],{"type":14,"title":15,"image":16,"reverse":17,"content":18},"section","Una colaboración eficiente","https:\u002F\u002Fcdn.ida.cl\u002Fwp-content\u002Fuploads\u002F2018\u002F03\u002Fresponsivo_capital4.gif",false,"Colaboración para cambiar el **look&feel**, el modelo de contenidos y la plataforma tecnológica existente. Incorporamos la **Metodología Centrada en el Usuario** para implementar el Responsive Web Design en un medio periodístico chileno.",{"type":14,"title":20,"image":21,"reverse":22,"content":23},"¿Qué desafíos buscamos?","https:\u002F\u002Fcdn.ida.cl\u002Fwp-content\u002Fuploads\u002F2018\u002F03\u002Fcapital2.jpg",true,"- Delinear una **estrategia digital** actual, enfocada 100% en las potencialidades de internet.\n- **Aumentar la presencia digital** de Revista Capital en dispositivos móviles.\n- **Mejorar métricas** de visitas y navegación dentro del sitio.",{"type":14,"title":25,"image":26,"reverse":22,"content":27},"Estudio de usuarios","https:\u002F\u002Fcdn.ida.cl\u002Fwp-content\u002Fuploads\u002F2018\u002F03\u002Fcapital3.png","Desde el **estudio de usuario** se plantea como desafío el acercamiento a un público más juvenil y liberal. El estudio nos permitió elaborar una **estrategia digital** consistente, incorporando **arquetipos** y escenarios que orientaron las decisiones de usabilidad del producto final.","https:\u002F\u002Fwww.ida.cl\u002Fproyecto\u002Frevista-capital\u002F",[30,31,32,33,34],"definicion-de-objetivos","estrategia-digital","front-end","marketing-de-contenidos","optimizacion-seo",null,[37,43,49,54,59],{"project_services_id":38},{"id":39,"service_slug":30,"service_title":40,"icon":41,"description":42},186,"Definición de objetivos","target","Definimos los objetivos de tu proyecto digital, identificamos los puntos de contacto y les asignamos KPIs.",{"project_services_id":44},{"id":45,"service_slug":31,"service_title":46,"icon":47,"description":48},193,"Estrategia digital","strategy","Definir la manera en que una institución se relaciona con sus usuarios y clientes en los distintos canales y formatos es clave para el éxito de un proyecto.",{"project_services_id":50},{"id":51,"service_slug":32,"service_title":52,"icon":41,"description":53},196,"Front-end","En esta etapa del proceso se realiza la producción del diseño de plantillas HTML responsive.",{"project_services_id":55},{"id":56,"service_slug":33,"service_title":57,"icon":58,"description":35},204,"Marketing de contenidos","marketing",{"project_services_id":60},{"id":61,"service_slug":34,"service_title":62,"icon":63,"description":35},205,"Optimización SEO","audit",[65,72,78],{"id":66,"projects_id":4,"collection":67,"item":68},19,"project_sections",{"id":66,"sort":69,"title":15,"content":18,"image":70,"orientation":71,"bg_color":35,"type":14},0,"f58fa600-c9f6-412b-9f82-c55f9bdc0133","description-image",{"id":73,"projects_id":4,"collection":67,"item":74},20,{"id":73,"sort":75,"title":20,"content":23,"image":76,"orientation":77,"bg_color":35,"type":14},1,"2102c2d3-a333-410e-90f3-6be33eb532e4","image-description",{"id":79,"projects_id":4,"collection":67,"item":80},21,{"id":79,"sort":81,"title":25,"content":27,"image":82,"orientation":77,"bg_color":35,"type":14},2,"c7c68ad2-f037-4838-ab42-26a83494ca2d",{"id":84,"title":10,"description":11,"image":85,"primary_button_text":35,"primary_button_url":35,"secondary_button_text":35,"secondary_button_url":35,"page":35},30,"4d617b81-e98b-4682-8d8b-f7d6154a0411"]